The LOOP Brigade DIY Crochet Kit - Lily the Axolotl

A craft kit that practically sells itself off the shelf. The LOOP Brigade DIY Crochet Kit lets customers create their own Lily the Axolotl from scratch—no prior crochet experience required. Each kit includes all the materials and tools needed to complete the project, along with beginner-friendly instructions and QR-linked video tutorials that guide users step-by-step from start to finish. Part of The LOOP Brigade's 2026 collection featuring 21 collectible styles, including Fish Aquariums, Bouquet Dolls, and fan-favorite plush characters. The collectible nature of the assortment encourages repeat purchases and cross-style collecting. 🧶 Complete Kit: Includes all materials and tools to create Lily the Axolotl. 📱 QR code provides access to step-by-step video tutorials 📦 Individually boxed for easy display or PDQs 🧶 Part of a 21-style collectible assortment 🧶 Strong gift, hobby, and self-care appeal 🧶 91% retailer reorder rate 🧶 50%+ retail margin at suggested retail 🧶 Available in 150+ retail locations across North America